When Saatva launched in 2010, the founders wanted to create a different kind of mattress company. "The mattress industry has had a terrible reputation for the past thirty or forty years," said Ron Rudzin, founder and CEO of Saatva. Due to misleading marketing, pushy salespeople, and inflated prices, buying a mattress had become a miserable experience.
By adopting an innovative online business model, Rudzin and his co-founders saw how to make buying a luxury mattress easier for everyone. They could replace the confusing, exhausting environment of traditional mattress stores with 24/7 customer service and a stress-free in-home trial. "We wanted to offer the best service and the best product, and treat customers in a way I had never seen in the mattress industry in my lifetime," said Rudzin.Consumers responded, and today Saatva is the premier luxury mattress and bedding brand on the internet.
