Shiseido is a renowned Japanese cosmetics brand that upholds the philosophy of "a century of craftsmanship, letting beauty thrive." Its name originates from the Chinese , specifically the phrase "How vast is the creative power of the Earth, all things derive their life from it," which implies nurturing new life and creating new value. This phrase means "praising the virtue of the Earth, which nurtures new life and creates new value." The name reflects Shiseido's corporate image, combining Eastern aesthetics and consciousness with Western technology and business practices, merging advanced technology with traditional concepts, and using Western culture to interpret the subtle Eastern culture.
Shiseido FR - Japanese Skincare Brand Official French Website
