It all started in 2004 with a tent at an outdoor market, a table in a messy bedroom, and the courage to approach our first wholesale customers. Now, 14 years later, we have grown into a strong (and talented) team of over 40 employees, created more than 400 original designs, and served over 4,000 wholesale accounts as well as our own online store.
We believe in the power of confidence. The world tries to define how you should exist—be brave enough to be yourself. To us, that truly means, "Bring it on!" We create awesome things that defy the world's expectations with a smirk. Sock It to Me believes that everyone has a unique voice worth hearing. We believe in unicorns, Bigfoot, and all the magical things that lie outside the lines. We believe that if everyone felt encouraged to be their true selves, the world would be a much better place.
