Sosandar is a UK-based online women's fashion brand store, selling women's clothing, shoes, and other apparel, serving as a hub for women's fashion. Sosandar was co-founded by Alison Hall and Julie Lavington on September 19, 2016. Previously, they worked together at the high-street fashion magazine Look, serving as Editor and Publishing Director, respectively.
Alison Hall and Julie Lavington founded Sosandar with the original intention of filling a gap in the online women's high-street fashion market, where a growing number of women struggled to find reasonably priced clothing that also met their aesthetic standards. Since its launch, Sosandar's products have received widespread acclaim on social media and other platforms, with order volumes continuing to grow. Additionally, Sosandar has been embraced by celebrities such as British actress Holly Willoughby and BBC presenter Fearne Cotton.
