Souq.com, founded in 2005 and headquartered in Dubai, has a team of over 3,000 people. It is the longest-established B2C e-commerce platform in the Middle East with the largest market share across all categories. Souq operates its own logistics system, Q Express, and payment system, PayFort. Its business covers the UAE, Saudi Arabia, Egypt, Qatar, and Kuwait. Through years of development, it has cultivated shopping habits among Middle Eastern users and sparked an online shopping trend. Acquired by Amazon for $650 million in 2017, Souq continues to operate as an independent brand and will leverage Amazon's resources to maintain its leading position in Middle Eastern e-commerce.
SOUQ: Middle East Brand E-Commerce Shopping Site
