Superdry was founded in 2003. Superdry is purely British-made, incorporating Japanese street style and Japanese text, with a commitment to becoming a brand dedicated to high-quality products.
The core philosophy of Superdry is fair pricing, while meticulously attending to every detail. Driven by a passion for iconic Americana culture and a reverence for exceptional British tailoring skills, Superdry strives to create clothing that represents "future classics." With its distinctive personality, seamless fit, premium fabrics, unique vintage effects, and outstanding branding strategy and design style, Superdry stands proudly in the fashion market with a unique presence.
