Tuft & Needle is an American mattress and bedding brand, now owned by mattress manufacturer Serta Simmons Bedding. T&N was one of the first online bed-in-a-box marketers launched in the early 2010s, disrupting traditional brick-and-mortar mattress sales. In its first advertising campaign, Tuft & Needle went head-to-head with physical competitors. On September 28, 2018, the online seller was acquired by Serta Simmons Bedding, and the Tuft & Needle brand—according to their website—is now available on the floors of major mattress retailers, T&N stores, and online shops.
Tuft & Needle US Sleep Mattress Brand Online Store
