Universal Standard is a US-based plus-size women's clothing shopping website and a New York-based brand specializing in plus-size women's apparel. Not only are the models not considered beautiful, but Waldman, the founder of Universal Standard who frequently buys plus-size clothing, also stated, "Most clothing stores find it difficult to freely display plus-size garments. They usually relegate such clothing to the top floors of department stores, or even use different lighting, creating a very unnatural feeling." Universal Standard will also be searching for new model faces to prepare for future campaigns.
Universal Standard US Plus Size Women's Clothing Brand Online Store
