Benetton was founded in 1965, opened its first European country-specific stores in 1978, entered the U.S. market in 1979, and expanded into Eastern Europe in 1985. Today, it operates over 4,000 stores in more than 100 countries worldwide. Under the brand names "United Colors of Benetton," "Sisley," and "012," its product lines cover cosmetics, toys, swimwear, eyewear, watches, stationery, underwear, footwear, home goods, and more. Benetton's global strategy is to make the Benetton name as renowned worldwide as McDonald's and Coca-Cola.
Benetton US - Italian Designer Clothing Brand Official US Website
