When it comes to international lingerie brands, most people’s first thought is Victoria’s Secret, undoubtedly due to its success in brand marketing strategies. However, when it comes to the lingerie industry as a whole, truly high-end lingerie brands are not widely known, and Wolford is a prime example.
Wolford is an Austrian publicly traded company with a history spanning over 60 years. It is a household name in Europe, and thanks to its clever use of fashion trends and a sound global strategy, it has consistently held a leading position in the world’s hosiery industry. In the fiscal year from May 2013 to April 2014, Wolford’s turnover reached 155 million euros.
Last summer, it hinted at plans to focus on expanding into markets such as mainland China, the Middle East, and the United States. Recently, Wolford officially launched its flagship store on Tmall, selling over 70 women’s lingerie products, including leggings, stockings, shorts, and thigh-high socks.
