Zivame, an Indian lingerie fashion shopping website, initially sold various branded lingerie such as Enamor, Wonderbra, and Jockey. However, since 2013, Zivame has also started selling its own brand products including Penny and Cou, with its private labels contributing 70%-75% of retail sales.
Zivame will open a total of 50 offline experience stores nationwide, and these stores will only offer Zivame's own brand products. Additionally, these stores will serve solely as customer experience points and will not carry inventory.
