The Ordinary official website is offering an extra 23% off the entire store on skincare. No code needed; the discounted price is displayed directly on the page.
The website supports direct shipping to China for orders over $250, with free shipping. Orders under $250 require a $38 shipping fee. We recommend using a forwarding service. Free shipping is available within the US for orders over $25.
This promotion may end at any time.
The Ordinary is an affordable skincare brand under the Canadian skincare group Deciem. It is known as a "potent active" skincare line, focusing on high-concentration active ingredients. Product names are simply the ingredients themselves—straightforward and no-nonsense. The packaging is also simple and clear, resembling medicine bottles. The ingredients and results are outstanding, with prices almost all under $15.
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The Ordinary's parent company, Deciem, was founded in 2013 by Brandon Truaxe. The brand follows a "low-end" formulation approach—using basic ingredients—and is famous for its affordable prices. Product concentrations are very high, commonly referred to as "potent actives." The Ordinary names its products directly after the active ingredients, and the product range is very extensive.
Recently, The Ordinary's parent company Deciem announced it was ceasing operations. Subsequently, the Estée Lauder Group, which holds a 28% stake in Deciem, sued Deciem founder and CEO Brandon Truaxe for announcing the company's business shutdown on Instagram. Ultimately, a Canadian court ruled to remove Truaxe from his CEO position and remove him from the company's board of directors. Deciem's website and Instagram returned to normal a few days after ceasing operations, and some temporarily closed physical stores have now reopened.
