The birthplace of Daisy London is a beautiful coincidence:
When Brown Sugar ruled the radio airwaves and romantic movie series filled cinema schedules to the brim.
Daisy London's founder, James Boyd, Noel's son James, traveled across the ocean from Melbourne, Australia to the UK aboard a five-star cruise ship.
He chose the legendary Portobello Road in London to open a shop specializing in imported Mexican jewelry, selling to passionate hippies.
Portobello Road, a romantic landmark in Notting Hill, is naturally infused with romance. Daisy London boldly blended jewelry with Buddhist symbols, merging Eastern philosophical Zen with Western freedom and openness, inadvertently planting a seed of romance.
Thus, Daisy London was born from love, beauty, exotic charm, and a passion for adventure.
