JDE Tmall Global flagship store will introduce its classic coffee brands such as Moccona, L'OR, Kenco, and Maxwell House, a brand once familiar to Chinese consumers. According to the plan, in addition to instant coffee, JDE will bring more complex fresh-brewed products to Chinese consumers, including classic dark roast coffee, classic medium roast coffee, espresso, and decaffeinated coffee, as well as Maxwell House blend coffee in sugar-free, classic, rich, and latte varieties, all of which will be available for sale. The sales range will also be expanded in the coming months.
JDE Dutch Coffee Brand Overseas Flagship Store
