Dangdang (www.dangdang.com) is a globally renowned comprehensive online shopping mall, jointly invested and established by the well-known domestic publishing institution Kewen Company, the US Tiger Fund, the US IDG Group, the Luxembourg Cambridge Group, and the Asian Venture Capital Fund (formerly Softbank China Venture Capital Fund).
Since its official launch in November 1999, Dangdang (www.dangdang.com) has expanded from its early focus on selling books online to selling various categories of general merchandise, including dozens of major categories such as books, audio & video products, beauty, home, mother & baby, clothing, and 3C digital products. It currently has over 800,000 book and audio & video products in stock, and more than 500,000 general merchandise items. Dangdang's registered users now span 32 provinces, municipalities, and autonomous regions across the country, with 4.5 million unique daily visitors and over 200,000 packages shipped daily. In terms of logistics, Dangdang has 21 warehouses across 11 cities in China, totaling over 370,000 square meters. It offers same-day delivery in 21 cities, next-day delivery in 158 cities, and evening delivery in 11 cities.
Besides books, mother & baby, beauty, clothing, and home textiles & furnishings are the four key target categories Dangdang is focusing on developing. Among these, Dangdang Baby & Child has become the largest online store in China, and Dangdang Beauty is one of the top five online beauty stores in the country. Dangdang is also vigorously developing its own private brand, Dangdang Premium. While expanding its business format from an online department store to an online shopping center, Dangdang is also heavily promoting its open platform. Currently, the number of stores on the Dangdang platform has exceeded 14,000, with 2,000 new merchants added in Q3 of 2012 alone. At the same time, Dangdang is actively expanding outward, opening flagship stores on platforms such as Tencent and Tmall.
Dangdang was officially listed on the New York Stock Exchange on December 8, 2010 (US time), becoming China's first B2C online mall listed in the US based entirely on online operations. Since its roadshow phase, Dangdang attracted significant interest from a large number of funds and stock investors due to its broad development prospects. On its listing day, the stock price surged by 86%. With a high PE ratio of 103 times and an IPO financing amount of 313 million US dollars, it set two new historical records: the highest overseas listing P/E ratio for a Chinese company and the highest financing amount for a high-tech company in the Asia-Pacific region in 2010.>
