When shopping for Black Friday deals from overseas, we often start with Amazon, especially when buying holiday gifts. After all, as a comprehensive global shopping platform, Amazon offers a wide variety of Black Friday deals. However, not all discounts are truly cheap. Today, we mainly want to let you know how to identify which products on Amazon are genuinely on sale and which are just pretending to offer big discounts.
If you frequently shop on Amazon, to help yourself enjoy the maximum discounts, focus on the five types of products we recommend buying on Amazon for Black Friday today (and the five types best avoided). Additionally, this article also outlines what we currently know about Amazon's Black Friday promotions for 2023.
What Do We Know About Amazon Black Friday?
For us, we often tend to look at previous Black Friday sales to predict Amazon's plans for this year. Because the past can easily repeat itself. In previous years, Amazon liked to spread Black Friday promotions throughout November, so in 2023, we might see the following:
- Amazon will offer pre-Black Friday special deals throughout November.
- Amazon's peak Black Friday promotions will take place on Thanksgiving and Black Friday, offering 48-hour deals.
During these sales, lightning deals (limited-time offers that pop up every 30 minutes) will also appear in abundance. During this period, you can save on everything from tech products like TVs and Amazon devices to clothing and toys. Just keep an eye on the website for updates.
Amazon official website entry: https://www.amazon.com/
What to Buy on Amazon for Black Friday?
Next, we will answer a big question on Black Friday shoppers' minds: What should you buy on Amazon for Black Friday? We answer this based on previous Black Friday sales and the information we currently have.
Amazon Devices
It's normal for Amazon to heavily discount its own devices during Black Friday. In the past, we've seen Fire TV devices with 50% off, and some Alexa-enabled devices with up to 70% off. These are some of the best discounts on Amazon devices.
Apple AirPods
During major promotions like Black Friday, Amazon tends to drop the prices of some Apple AirPods models by 50% (or more). If you don't need the latest version of these earbuds, you can find the most attractive prices on the base model and previous generations of AirPods.
Roomba Robot Vacuums
Almost everyone is buying a Roomba now, and Amazon's Black Friday deals can save you a significant amount of money on your purchase. Last year, almost all Roombas were on sale at Amazon (along with other brands of robot vacuums), making it a great time to buy one.
Small Kitchen Appliances
From blenders to espresso machines, Amazon is known for offering huge discounts on small appliances during Black Friday. We've found 30% off De'Longhi devices that help you make espresso at home, and over $100 off select Ninja products. Promotions on popular items like Instant Pots have also appeared.
Designer Clothing
You might think Amazon only offers Black Friday deals on its own clothing brands, but you can also save big on your favorite designer labels. For example, Amazon has offered up to 50% off select styles from Savage X Fenty by Rihanna and 45% off select Sweaty Betty clothing.
What NOT to Buy on Amazon for Black Friday?
Now let's delve into the list of items to avoid during Amazon's Black Friday sales. Remember, there are exceptions to the items we list here.
KitchenAid Stand Mixers
While Amazon does discount the iconic KitchenAid Stand Mixer, it usually doesn't offer the best prices on these products. For the best deals, you need to check retailers like Kohl's that offer discounts and promotions (like Kohl's Cash) to help you save even more.
Toys
This advice actually applies to most retailers and their Black Friday toy sales. You'll typically see the best discounts on top toys in December, so deals like 30% off Play-Doh and NERF aren't the best you'll see. However, if there's a popular toy that a child in your life absolutely must have, you should buy it on (or before) Black Friday. Otherwise, you risk it selling out.
Mattresses
You can find Black Friday mattress deals on Amazon, but we generally recommend waiting for long holiday weekends, such as Martin Luther King Jr. Day or Presidents' Day. You often see more significant discounts on items like mattresses and appliances during those times.
Off-Brand TVs
You might be tempted by seemingly great TV deals on Black Friday, only to find the brand or model is unfamiliar. Sometimes, unknown brands and Black Friday-specific TV models appear during Black Friday. Generally, we don't recommend buying these TVs.
Items You Don't Need (Or Can't Afford)
This is a mistake everyone makes in previous years. When you see how much you can save, you might think an item is too good to pass up. However, you should avoid buying something just because it's on sale. Impulsively buying things you don't really need (or can't afford) is never a good idea.