Although it's still early August, we are already getting a glimpse of the holiday shopping season. First, Amazon revealed on August 8th that it will hold another promotion exclusively for Prime members in October. Some are calling it a Fall Prime Day sale or a pre-Black Friday sale (Little Black Friday).
This promotion, named "Prime Big Deal Days," is not officially labeled as a pre-Black Friday event, but given the approaching Black Friday shopping season, we are treating it as such.
The Prime Big Deal Days promotion will take place in 19 countries, including Australia, Austria, Belgium, Brazil, Canada, China, France, Germany, Italy, Japan, Luxembourg, Netherlands, Poland, Portugal, Singapore, Spain, Sweden, the United States, and the United Kingdom.
Amazon US official website entry: https://www.amazon.com/
What are the specific dates for Amazon Prime Big Deal Days?
Currently, the exact dates for Amazon Prime Big Deal Days are not yet known. We only know that this promotion will take place in October 2023. However, this is not the first time Amazon has held a major sales event in October.
1. In 2020, Amazon held its annual Prime Day promotion on October 13th and 14th. This shift from the usual July Prime Day date was due to the impact of the pandemic.
2. In 2021, Amazon launched a section on its website on October 4th called "Black Friday Deals Worth Watching." This section introduced new deals weekly until the actual Black Friday sales began later in November.
3. In 2022, Amazon held a two-day Prime Early Access Sale on October 11th and 12th.
If we had to guess, we believe Amazon's Prime Big Deal Days shopping event will take place sometime during the second week of October — similar to the 2022 schedule. Based on this assumption, like previous Prime Day events, this sale will likely last for two days (48 hours).
What makes this year's promotion unique is that Amazon is giving shoppers more time to prepare for its big sales event. Last year, Amazon didn't announce the Prime Early Access Sale until September 26th, roughly two weeks before the sale began.
This early announcement might be because Amazon wants to generate more buzz for its Fall Prime Day sale, or to ensure shoppers don't complete their shopping at other retailers before the event starts. Either way, we will be watching closely to see if giving shoppers more advance notice about sales becomes a trend for this Black Friday shopping season.
What products will be sold during the Amazon Prime Big Deal Days promotion?
Similarly, the specific deals included in the Prime Big Deal Days promotion are not yet clear, but we expect significant price drops on devices supporting Amazon Alexa, Kindle e-readers, and products from Amazon's home decor, fitness, and apparel brands. Additionally, popular products from well-known beauty, small kitchen appliance, vacuum cleaner, and toy brands are also likely to be included in the deals.
Once specific deals are announced, Xiao O will share more details.
Is Amazon holding a Fall Prime Day sale?
Yes, Amazon is holding a Fall Prime Day sale. Although the name differs from the Prime Big Deal Days shopping event, it is still exclusively open to Amazon Prime members and will likely follow a similar two-day schedule.
Do I need an Amazon Prime membership to shop during Prime Big Deal Days?
Yes, the deals included in the Amazon Prime Big Deal Days promotion are exclusive to Prime members. Currently, Amazon Prime membership costs $14.99 per month or $139 per year. Amazon also offers a 30-day free trial for Amazon Prime (you can shop using the trial membership).
Amazon US official website registration entry: https://www.amazon.com/amazonprime
Amazon China official website registration entry: https://www.amazon.cn/b?node=1981619071