Ashford.com started in 1997 and is one of the largest online watch and jewelry retailers in the United States. Known for deep discounts and a wide selection of brands, many watches sold by overseas purchasing agents on Taobao, and even some B2C platforms, source their inventory from this site. The store features over 3,000 high-end watches at prices below retail, with frequent promotions. It carries everything from high-end brands like ZENITH, BREITLING, CORUM, and IWC, to mid-range favorites like TAG Heuer, RAYMOND WEIL, and MOVADO, as well as more affordable options like HAMILTON, FOSSIL, and CITIZEN. It also offers stylish brands such as BVLGARI, Calvin Klein, BULOVA, and Tendence, among dozens of others.
Currently, Ashford offers direct shipping, with the option of tax-included forwarding. You can also choose free direct shipping to their Hong Kong office for pickup at checkout. Simply call to schedule a pickup time after delivery, and bring your passport/visa or other ID along with the order confirmation to collect your items in Hong Kong. Please note that direct shipping to mainland China often carries a high risk of customs duties, typically around 20%. Therefore, direct shipping is not recommended for high-value watches; using a forwarding service or the Hong Kong pickup method is more cost-effective. For direct shipping, selecting the Chinese language option makes the shopping process very simple, so we won't go into detail here. Instead, we'll focus on a shopping guide for using a U.S. forwarding service.
1. Register an account. First, open the website homepage and click the profile icon in the top right corner to log in or register.
Returning users enter their email and password to log in. New users click "register" below to create an account.
Enter your name, email, password, country, zip code, and other information, then click "Create My Account" below.
2. Start shopping after registration. Their watches are the most famous. You can browse by brand, category, or search for products. Enter the product page, select the quantity, and add it to your cart.
3. Go to your shopping cart, verify the product information is correct, and click "Checkout" to proceed. If you have a discount code, you can enter it below to get a discount. You can often find discount codes in deal-sharing communities, but not every item has a coupon. Note that the site also supports checkout via Amazon, PayPal, and PayPal Credit, but we generally recommend using the Ashford checkout option.
4. Enter the shipping address. Select the United States as the country, then enter your U.S. forwarding address. Click "Save & Continue" to proceed.
5. Choose a shipping method. Generally, select the default "Free" option. Then choose a payment method, enter your payment information. The billing address can match the shipping address. Click "Save & Continue" to proceed.
6. After entering your credit card information, review it. Confirm the address and product details are correct, enter your credit card security code, and click "Submit Your Order" to place the order.
7. Additionally, the site supports other payment methods, such as UnionPay, WeChat Pay, and Alipay, which may be more familiar. You can choose to use these. After selecting, click "Submit Your Order" to complete the purchase.
