AMBUSH Design Japan Luxury Fashion Accessories Shopping Website
AMBUSH is renowned for its experimental vision and bold, avant-garde design approach, rapidly becoming one of the most exciting brands in the fashion world. Once a sought-after jewelry brand, it is now a full-fledged ready-to-wear label backed by New Guards Group. Based in Tokyo and founded by husband-and-wife duo Verbal and hip-hop star and creative polymath Yoon Ahn, the brand has been highly respected in both fashion and music since its establishment in 2008 — and continues to grow.AMBUSH? originally started as an experimental jewelry collection — innovative pop-art style designs capturing a unique Tokyo aesthetic. The iconic trademark POW!? motif, in particular, has received widespread media coverage worldwide. By using clothing as a canvas to complete the story, AMBUSH? evolved into designing genderless collections. The brand made its Paris debut in 2015. VERBAL & YOON were selected for Business of Fashion's BoF 500 list — individuals shaping the global fashion industry — for five consecutive years starting in 2015, and have been featured on the HYPEBEAST 100 list for eight consecutive years. In 2017, AMBUSH? was chosen as one of the top 8 finalists for the LVMH PRIZE. The uniquely crafted pieces of AMBUSH? form a distinctive style, leading to commissions and collaborations with numerous renowned brands including Louis Vuitton (Kim Jones), sacai, UNDERCOVER, Off-White, Mo?t, Bvlgari, Nike, CONVERSE, Rimowa, and GENTLE MONSTER.
