Born in Paris and inspired by 1970s and 1980s American rock, IRO aims to create a simple yet sturdy wardrobe, much like a soundtrack. Not the closet of a magazine model, but that of an everyday cool girl—the kind you see on the street, always on the move. This New Yorker's vintage rock spirit is blended with Parisian romance and joyful Japanese quirkiness. An inspiring trypsin that allows IRO to strike the perfect balance between cool, refined, and modern. At IRO, fabrics, cuts, and seasons are mixed with ease. Patterned leather, tight and loose, winter and summer, summer and winter. Inspired by the style combinations of the women who embody IRO. Hyperactive and free, they are fearless and without limits. They wear whatever they want, wherever they want. Since opening its first Paris boutique in Saint-Germain in 2006, IRO has become an independent brand, sought after and adored by women in major cities worldwide. From Soho to Los Angeles, London to Seoul, Lebanon, Shanghai, Qingdao... With over 70 boutiques and 600 points of sale globally, IRO continues to expand.
