Shop Alona: American Designer Luxury Jewelry Brand Online
London-based designer Alona Shelemy fell in love with the world of jewelry from a young age. As the daughter of a high-end jeweler, Alona was surrounded at home by the most precious pieces, which her father considered too beautiful to sell. This left her mother with a stunning collection that Alona would often use to dress up. Growing up, Alona was always interested in fashion and worked for luxury fashion brands after earning her degree in Design Management. But something was missing... To be more creative, Alona returned to her family tradition and trained as a jewelry designer at the Gemological Institute of America in New York. This gave her the chance to rediscover her true passion—jewelry design. Alona chose to break away from her high-end jewelry heritage, but she used her skills and knowledge to create her own collection. Alona's product line uses a range of mixed metals with different finishes, creating an unparalleled sense of freshness.By Alona draws inspiration from her Middle Eastern and European background, excelling at reimagining lost Mediterranean treasures as effortlessly chic luxury. Alona's collections have been featured in top global publications and are sought after by celebrities, models, and fashion influencers.
