The brand's founder and CEO, Anine Bing, was born in Denmark and grew up in Sweden. She began working as a model at the age of 15, living and working in cities including London, Stockholm, Los Angeles, Belgium, Hamburg, and Johannesburg. Anine Bing is also a blogger for the website www.aninesworld.com.
In 2012, Anine Bing and her husband Nicolai Nielson (current CEO) co-founded the eponymous women's clothing brand ANINE BING in Los Angeles. Initially inspired by Nordic minimalism and American energetic style, Anine Bing envisioned creating a brand that offers modern women wardrobe essentials while also providing standout pieces that help them express their individuality, pursuing an aesthetic of "timeless yet rebellious."
