Drunk Elephant was founded in 2012. The brand got its cute and memorable name because founder Tiffany Masterson was deeply fascinated by the legend that marula fruit could get elephants drunk, which inspired the name "Drunk Elephant." Tiffany has extremely sensitive skin—combination oily T-zone, sensitive, prone to dryness and cracking, imbalanced, mild rosacea, enlarged pores, and more—and had long struggled to find suitable skincare products. After studying various ingredients and their effects on the skin, she identified what she believes are the six major components that cause skin issues.
Drunk Elephant - Popular American Niche Skincare Brand Shopping Website
