Pop icon Rihanna, after years of trying the best beauty products, was inspired to create Fenty Beauty & Fenty Skin, yet still found gaps in the industry for products suitable for all skin types and tones. Starting with Fenty Beauty foundation, face primer, and Gloss Bomb, she launched a makeup line that "includes people from all over the world," focusing on a wide range of traditionally hard-to-match skin tones, creating formulas for all skin types, and precisely targeting universal shades.
Fenty Beauty US Fashion Cosmetics Brand Online Store
