After years of trying the best beauty products, Rihanna was inspired to create Fenty Beauty & Fenty Skin, yet still saw a gap in the industry for products that work across all skin types and tones. Starting with Fenty Beauty foundation, face primer, and Gloss Bomb, she launched a makeup line that "includes people from all over the world," focusing on a wide range of skin tones that have traditionally been difficult to match, creating formulas suitable for all skin types, and precisely targeting universal shades.
Fenty Beauty Rihanna's Personal Cosmetics Brand Shopping Website
