Fleur du Mal is a luxury lingerie, ready-to-wear, and swimwear brand founded in 2012 by Jennifer Zuccarini. Its name, taken from the title of Charles Baudelaire's poetry collection, speaks to the unique duality of its spirit: Fleur du Mal takes a fashion-forward approach to lingerie and applies the language of lingerie to fashion. Its products are refined and exquisite, crafted from luxurious fabrics like French Leavers lace and custom embroidery made by world-class artisans. Yet they are not overly serious or complicated. They can also be cheeky, featuring whimsical prints and provocative silhouettes—a true embodiment of the "naughty flower."
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