GINGER & SMART is designed for vibrant women whose unique style is an expression of their individuality. A sense of calm confidence and discovery underpins the brand’s luxurious modern design aesthetic, which seeks to combine feminine elegance with a playful spirit. GINGER & SMART?was founded in 2002 by Sydney-based sisters Alexandra and Genevieve Smart, inspired by the desire to combine family talent to build a powerful fashion lifestyle brand. With Alexandra’s creative business background as an editor and publisher of high-quality lifestyle magazines, paired with Genevieve’s years of experience at the helm of design for some of Australia’s most successful fashion enterprises, their unified industry knowledge encompasses all the possibilities of a successful and exciting fashion business.
Ginger & Smart Australian Fashion Lifestyle Women's Clothing Shopping Website
