GINGER & SMART is designed for vibrant women whose unique style is an expression of their individuality. A sense of calm confidence and discovery underpins the brand’s luxurious modern design aesthetic, striving to blend feminine elegance with a playful spirit.
Founded in 2002 by Sydney-based sisters Alexandra and Genevieve Smart, the inspiration behind the company came from the desire to combine family talents to build a powerful fashion lifestyle brand. With Alexandra’s creative business background as an editor and publisher of high-quality lifestyle magazines, combined with Genevieve’s years of design leadership at some of Australia’s most successful fashion enterprises, their unified industry knowledge encompasses all the possibilities of a successful and exciting fashion business.
GINGER & SMART combines captivating designs with the highest quality sustainable materials and top-tier manufacturers. The brand’s sustainability goal is to create beautiful, timeless pieces designed to be worn many times with a reduced impact on the global environment.
