Abbreviated as HH, Helly Hansen is an outdoor apparel brand founded by Norwegian Helly Juell Hansen in 1877, specializing in outdoor clothing for sailing, skiing, and other activities. The brand's designs focus on enhancing protective functionality for outdoor sports. With Nordic design at its core, the clothing emphasizes stylish silhouettes, clean lines, tailored fits, and a simple, comfortable aesthetic. In 2009, Hong Kong-based New Trend Fashion Limited secured the exclusive distribution rights for the Helly Hansen brand in China, officially introducing it to the Chinese market. The brand currently operates flagship stores in cities such as Shanghai, Beijing, and Hangzhou.
Helly Hansen UK Outdoor Clothing Brand Shopping Website
