Bob Hurley founded the Hurley brand in California, USA in 1998, establishing Hurley International under his own name. The brand's products span skateboarding, snowboarding, art, music, and other fields, quickly becoming a popular name in sportswear. In 2002, Nike acquired the Hurley brand, making it a subsidiary of Nike operating independently. Bob continued to serve as the company's director. The business expanded globally, becoming a major sports brand on par with Quiksilver, Billabong, and others.
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