Bob Hurley founded the Hurley brand in California, USA in 1998, establishing Hurley International under his own name. The brand covers areas such as skateboarding, snowboarding, art, and music, quickly becoming a popular name in sportswear.
In 2002, Nike acquired the Hurley brand, allowing it to operate independently as a subsidiary under Nike, with Bob remaining as the company's head. The business expanded globally, establishing itself as a major sports brand on par with names like Quiksilver and Billabong.
