In 1995, the Italian brand made its debut in the fashion world with its first collection, Liu Jo Jeans, followed by a women's ready-to-wear line. The brand experienced rapid growth and established itself in the apparel sector, launching two innovative collections: LIU ? JO and LIU ? JEANS.
From its origins in one of Italy's premier regions for knitwear to the opening of flagship stores and corners, the brand has shared the Liu Jo DNA with the world. Year after year, the brand has written the chapters of its development story in its most authentic retail dimension. In Italy, Liu Jo's numbers tell a story of comprehensive success: over 176 stores, including mono-brand boutiques and pop-up stores, as well as more than 2,942 independent multi-brand and specialty stores. For markets already established in Europe, the Middle East, and Asia, there are 243 mono-brand stores and pop-ups, along with approximately 2,946 independent multi-brand stores.
