Love, Bonito began in 2005 in Singapore, when our co-founders started selling second-hand clothing under the name BonitoChico. As the business grew, co-founder Rachel Lim realized that the styles and clothing marketed to her often misrepresented her. Instead of accepting the status quo, she chose to change the narrative by creating a brand that truly represented herself and her community.
Love, Bonito has grown into one of Southeast Asia's largest omnichannel womenswear brands, with online and physical stores in key markets including Singapore, Malaysia, Indonesia, and Hong Kong. We ship internationally to 18 countries and have just launched our pop-up store in SoHo, New York!
Love, Bonito US - Singapore Fast Fashion Women's Official US Site
