The story of Mabel's Labels began in 2003, when four busy moms noticed a huge gap in the market for durable children's labels. Frustrated by their kids' belongings getting lost, mixed up, and leaving home never to return, Julie Cole, Julie Ellis, Cynthia Esp, and Tricia Mumby knew they could do better than scribbles on masking tape masquerading as labels. From there, the product idea was born: the best personalized, waterproof name labels and tags that are equally cute and durable. Starting from a basement, Mabel's Labels has grown into an award-winning, market-leading company loved by moms and kids alike.
Mabel's Labels: US Kids Waterproof Label Shopping Site
