Jack O’Neill opened his first surf shop in 1952 along the Great Highway in San Francisco. He later invented the neoprene wetsuit by experimenting with World War II dive vests, giving birth to an entire industry. Jack O’Neill then moved from San Francisco to Santa Cruz to fully focus on the wetsuit business, expanding the product line to offer different styles and women's fits.
Oneill Clothing - US Surf Wear Brand Online Store
