REISS has been namedLondon's most popular fashion brand, consistently pursuing a youthful direction and highly sought after by British fashion trendsetters. However, the reason REISS has captured global attention is that the brand was favored by the future British princess—Kate Middleton wore a white dress from REISS for her engagement. This white dress came from the REISS 2009 autumn/winter collection, and in late December 2010, the brand announced they would continue to offer this white dress in their 2011 spring collection.
