Rewoolution is a sportswear brand made 100% in Italy, using pure Merino wool that combines technical performance, style, and sustainability. Every Rewoolution garment is produced with full respect for the environment, and its entire journey is fully traceable. Rewoolution is the sustainable Merino wool sportswear brand of the Reda Group. It was at the company in Valdilana, in the province of Biella, that the idea was born to add a true line of technical sportswear to the fabrics produced for major fashion houses. With over 150 years of experience in producing the finest Merino wool fabrics, the Reda wool mill — founded in 1865, taken over by the Botto Poala family and relaunched in 1919 — initiated a process of research and improvement in spinning technology, obtaining fabrics suitable for all outdoor sports.
Rewoolution Italian Wool Sportswear Brand Shopping Website
