ShopBazaar, the shopping website under Harper’s Bazaar, is backed by the globally renowned fashion magazine Harper’s Bazaar, which has a history of over 100 years. On September 12, 2012, ShopBazaar was officially launched, dedicated to "selling content from the magazine online." It builds a C2C platform for brands and independent designers, operating on a zero-inventory model where brands handle packaging, shipping, and after-sales service once orders are placed. The overall style of the website is an "extension of the magazine's editorial vision."
From its launch, ShopBazaar stood out. Its asset-light operation and multi-channel product promotion approach attracted deep collaboration with numerous brands and designers, even drawing in the typically cautious Hermès.
