THAKOON is designed for those who believe good fashion shouldn't be so difficult. Launched in September 2019 by renowned Thai-American designer Thakoon Panichgul, this collection of timeless essentials reimagines the everyday wardrobe.
Panichgul began his career as a fashion editor at Harper's Bazaar, covering runway designers and chasing fashion news. To experiment with design, he studied at Parsons School of Design in New York City. In 2004, Panichgul created his first ready-to-wear collection, centered on pieces that are both beautiful and easy to wear. An overnight success embraced by the media and the public, his work has appeared in countless major magazine spreads, making him the go-to designer for numerous celebrities.
