THE GREAT, a women's ready-to-wear collection launched by industry darlings Emily Current and Meritt Elliott, features a carefully curated range of styles infused with classic American aesthetics and a cool-girl edge. Since launching THE GREAT, comfort and softness have been central to Current and Elliott's success. In 2015, driven by their experience as stylists, they focused on high-low, cool androgynous dressing.
THE GREAT American Classic Style Women's Fashion Shopping Website
