Recently, sportswear brand SKECHERS held a new product launch show in Shanghai, showcasing a creative collection of trendy new items.
At this fashion week, SKECHERS selected four series, aiming to provide an "antidote" for young people currently indulging in luxury goods or fast fashion: the SKECHERS x D-ANTIDOTE collaboration series, the SKECHERS x CHINATOWN MARKET series that uses cartoon imagery to convey the "Support your Friends" concept, the classic SKECHERS SKX series, and the newly upgraded LAUGHING ANIMAL series inspired by the Three Kingdoms story, sparking a fashion狂欢 party.
The indispensable hilarious monster, as SKECHERS' iconic character, is presented in the image of the Three Kingdoms this season. The Three Kingdoms series revolves around the character "laugh" (笑) from the Laughing Animal, unfolding five different stories, highlighting fun while expressing the common traits of the Three Kingdoms and the hilarious monster: a positive, brave, and determined attitude. Using animal characters to playfully interpret the world's Three Kingdoms stories, wearing the Three Kingdoms series allows you to embark on a joyful journey across time and space anytime, anywhere.
In addition, the SKECHERS x CHINATOWN MARKET series uses cartoon imagery to vividly present the letters "C" and "S", thereby introducing the series concept of "Support your Friends", making it the perfect choice for matching outfits among close friends. The classic SKX series also made a shining appearance at Shanghai Fashion Week, continuing the traditional color palette of the SKX series, combining seasonal new colors with eye-catching color blocks, and incorporating the large SKECHERS brand logo, presenting an overall classic retro style.