Chloé hails from Paris, France. The Chloe brand was founded in 1952, initially offering only women's clothing, and later expanded to include eyewear, fragrances, handbags, and footwear collections. The signature style of Chloe women's wear features floral patterns on lightweight fabrics and soft, flowing silhouettes. Although designers have changed frequently, Chloe's romantic style has continued to this day.
Over its more than 50-year brand history, Chloe has boldly recruited designers from different countries and with different design styles. These include the romantic German fashion master Karl Lagerfeld, the lively and sexy British talent Stella McCartney, and the nostalgic designer Phoebe Philo, who favors transparent materials. Chloe can be considered one of the few fashion brands that does not rely on its own fame but instead uses outstanding designers as its calling card.
