Chloé comes from Paris, France. The brand was founded in 1952, initially offering only women's clothing, and later gradually expanded to include eyewear, fragrances, handbags, and footwear collections. The signature style of Chloé women's wear features floral patterns on lightweight fabrics and soft, flowing silhouettes. Although designers have changed frequently, Chloé's romantic style has continued to this day.
Over the brand's more than 50-year history, Chloé has boldly recruited designers from different countries and with different design styles. These include the romantic German fashion master Karl Lagerfeld, the lively and sexy British talent Stella McCartney, and the nostalgic designer Phoebe Philo, who favors transparent materials. Chloé can be considered one of the few fashion brands that does not rely on its own fame but instead attracts attention through outstanding designers. Having been shaped by fashion designers of various styles, Chloé has not established a single exclusive signature style.
