Decathlon originates from France and is a sporting goods retailer founded by Michel Leclercq in 1976. The first store opened in the small village of Englos near Lille, France.Decathlon entered China in 2003 and has now spread to 178 stores across 46 cities nationwide. In addition to its chain of sports equipment operations, the Decathlon Group provides support across the entire sports industry chain, offering a wide range of自有品牌 product lines, which are divided into 20 different brand names based on the type of sport. For both beginners and professional athletes, Decathlon provides sportswear, equipment, and various creative sports products. Its full industry chain control model gives its products a high cost-performance ratio.
Decathlon CN - French Sports Brand China Official Website
