Decathlon, originating from France, is a sporting goods retailer founded by Michel Leclercq in 1976. Its first store opened in the small village of Englos near Lille, France.
Decathlon entered China in 2003 and has since expanded to 178 stores across 46 cities nationwide.
It provides support for the entire sports industry chain, from chain sporting goods operations to full industry integration, and boasts a rich lineup of自有品牌 products. These are divided into 20 different brand names based on sports categories. For both beginners and professional athletes, Decathlon offers sportswear, equipment, and various innovative sports products. Its full industry chain control model ensures high cost-effectiveness for its products.
