RVCA, an American fashion brand founded in 2002, was described by founder and designer PM Tenore as aiming to "perfectly combine versatility and trendiness, both now and in the future." The brand sponsors numerous renowned surfers, skateboarders, designers, street artists, and musicians, with the unique distinction that they also serve as designers for RVCA apparel (primarily T-shirts). Their designs showcase artistic creations beyond their professional fields, using the simple medium of T-shirts to freely express their inner thoughts. By abandoning the constraints and seriousness of conventional design while maximizing artistic freedom, RVCA has earned its place as a brand worth noticing in the modern era.
RVCA is the brainchild of company founder and president PM Tenore. Transcending the boundaries of traditional action sports apparel, RVCA is a design-driven lifestyle brand unfettered by trends. Naturally found on boutique shelves as well as in local skate shops, RVCA brings together a like-minded community from diverse subcultures to form its own unique lifestyle.
