The Ordinary's official year-end Black Friday discount is now live, with a 23% off sitewide discount with no minimum purchase required. The promotion will run until early December; no code is needed, and the discounted price is directly marked on the page.
Additionally, free gifts are offered with any upgraded order. The gifts change periodically: starting from the 15th, a full-size repair serum; from the 22nd, a hydrating serum; and from the 29th, a Survival 0 serum. The gift threshold is between $50-$60. If you haven't purchased yet, you may want to wait for the gifts.
Gifts need to be manually selected in the shopping cart.
You can select the shipping country at checkout. Worldwide direct shipping is available.
The Ordinary is an affordable skincare brand under the Canadian skincare group Deciem. It falls into the category of potent, active skincare, focusing on high-concentration, effective ingredients. The product name is the ingredient itself—simple and straightforward—and the packaging is also clean and minimalist, resembling medicine bottles. The ingredients and results are outstanding, with prices almost all under $15.
Brand Guide:
The Ordinary's parent company, Deciem, was founded in 2013 by Brandon Truaxe. The brand follows a "low-end" formulation approach—using basic ingredients—and is famous for its low prices, while product concentrations are very high, commonly known as "potent actives." The Ordinary's products are all named directly after their active ingredients, and the product range is very extensive.
Recently, The Ordinary's parent company Deciem announced a shutdown. Subsequently, the Estée Lauder Group, which holds a 28% stake in Deciem, sued Deciem founder and CEO Brandon Truaxe for announcing the cessation of company business on Instagram. Ultimately, a Canadian court ruled to remove Truaxe from his CEO position and remove him from the company's board of directors. Deciem's website and Instagram returned to normal a few days after ceasing operations, and some temporarily closed physical stores have now reopened.
