The Ordinary is an affordable skincare brand under Canada's Deciem, known for its high cost-effectiveness. It adheres to the philosophy of "honest ingredient-based beauty." The Ordinary's headquarters and operations center are located in Canada, at 517 Richmond Street East, Toronto, Ontario. Its core mission is to protect skin health, grounded in honesty.
DECIEM was founded in 2013 by Brandon Truaxe, described as "the most exciting disruptor in the beauty industry." During a four-month collaboration at a skincare lab, he became frustrated by the lack of passion, transparency, or insight in developing beauty products. Years later, after selling his first software company, his frustration with the beauty industry persisted, and he set out to change it. That change became DECIEM, and we are working hard to continue Brandon's vision for a better world.
The Ordinary Canadian Skincare & Beauty Brand Online Store
