The Ordinary official website is offering an extra 23% off on all skincare products during Double 11, no promo code needed — the discounted price is directly displayed on the page.
The website supports direct shipping to China with free shipping on orders over $250. Orders under $250 require a $38 shipping fee. It is recommended to use a forwarding service; free shipping is available within the U.S. for orders over $25.
This promotion may end at any time.
The Ordinary is an affordable skincare brand under Deciem, a Canadian skincare group. It is known for its high-potency formulas, focusing on high concentrations of active ingredients. The product name is simply the ingredient itself — straightforward and no-nonsense. The packaging is also simple and clear, resembling medicine bottles. With outstanding ingredients and results, most products are priced under $15.
Brand Guide:
The Ordinary's parent company, Deciem, was founded in 2013 by Brandon Truaxe. The brand is positioned as a "low-end" formulation — basic ingredients — and is famous for its budget-friendly prices. Its products feature very high concentrations of active ingredients, commonly referred to as "powerful actives." The Ordinary names its products directly after their active ingredients, covering a wide range of skincare needs.
Recently, Deciem, the parent company of The Ordinary, announced it would cease operations. Shortly after, Estée Lauder Companies, which holds a 28% stake in Deciem, sued Deciem founder and CEO Brandon Truaxe for announcing the company's shutdown on Instagram. A Canadian court ultimately ruled to remove Truaxe from his CEO position and remove him from the company's board of directors. Deciem's website and Instagram returned to normal a few days after ceasing operations, and some temporarily closed physical stores have now reopened.
